Last updated: 12/2008

Unlock the Secrets of
Selling Your Jewelry
in a Profitable New Way

Discover a way to sell your jewelry to customers who are VERY willing to buy from you – again and again.

Hello, I'm jewelry artist Rena Klingenberg.

I first stumbled onto the "jewelry shopping service" approach to marketing my handcrafted jewelry a few years ago.

I couldn't believe I'd never heard anyone talk about this before - because it's a wide-open field with tons of opportunities for selling your jewelry. It's the main way I sell my jewelry now.

And in this new book, I detail everything you need to know to start your own profitable jewelry shopping service, selling your handcrafted jewelry.

I just DEVOURED "Secrets of a Handcrafted Jewelry Shopping Service". I thought I would read a few pages and then put it aside to take care of a few errands I wanted to run this morning, but I couldn't put it down! What an incredible resource this is.

I would have never thought to take this approach to marketing my jewelry and services without this book. Already I see the endless possibilities for expanding my business using your approach. Not only did I discover a whole new perspective for selling jewelry but I also learned how very valuable my services are.

My mind is on fire with the possibilities! I'm already working on a plan of action to implement these ideas in my own business.

I know that this is a resource that I will return to read again and again because there is so much valuable information here to work with.

I can't thank you enough. I am sure this book will be hugely successful as will any jewelry artist who applies this approach to their business.

Delia Stone
www.DeliaStone.com

What's a
Jewelry Shopping Service?
Personal shopping services are a growing trend in all kinds of market niches.

Typically a personal shopper helps clients determine what they should buy, or finds the perfect gifts for customers to give.

What if you operated your handcrafted jewelry business like a shopping service?

There are absolutely immense opportunities for jewelry artists to sell their work this way, as you'll see in "Secrets of a Handcrafted Jewelry Shopping Service".

A jewelry gift and shopping service could easily be your entire jewelry business, or just one income stream of it.

It's a Very Profitable Way
to Sell Your Jewelry.

You'll be selling directly to your clients at full retail prices, so you won't be paying any booth fees, shop commissions, party hostess incentives, wholesale discounts, etc.

In fact, one of the best things about it is that you have very few sales-related expenses, because there's no "middleman". Nearly 100% of the proceeds go directly to your business.

And what's more, many of your clients will be fairly big spenders. (I'll show you where to find them!) They love your customized products, personal service, and the way you take their problems out of their hands – and are willing to pay quite well for it.

Everything You Need to Know
Is in This Complete Guide.

I've tested and honed these jewelry marketing strategies so that they really work.

Most of the information in this book has never been published anywhere else before.

I haven't held any secrets back - "Secrets of a Handcrafted Jewelry Shopping Service" is your complete, 115-page, step-by-step success guide and idea-starter for selling your jewelry in this exciting new way.

You don't have to re-invent the wheel and go through the same learning curve I did to figure out what really works (and what doesn't!).

I've already done it for you, and I share everything in this book - including dozens of real-life examples from my own jewelry shopping service.

Rena's done it again!! The perfect compliment to her website, Home Jewelry Business Success Tips, Rena provides an even greater wealth of information and a completely different and innovative approach to selling handcrafted jewelry through her new book, "Secrets of a Handcrafted Jewelry Shopping Service".

Rena's extensive knowledge and immense amount of research is evident as she answers all of the "How-To's" and "What-If's" to running a Personal Jewelry Shopping Service.

Presented in an easy-to-read and easy-to-understand format, Rena covers not only the many logistics of setting up and running a successful business; she also provides effective tips on marketing, scheduling appointments, handling consultations, making a profit, etc. And as a bonus, includes numerous sample forms that can easily be adjusted to fit your own personal business needs.

"Secrets of a Handcrafted Jewelry Shopping Service" is a MUST-READ for the novice to the professional jewelry designer wishing to launch or expand their business.
Gretta Van Someren
Attérg Jewelry Design

What You'll Learn in This Book:

What is a Jewelry Gift and Shopping Service?

What is a Personal Shopping Service? -
What's Involved in a Jewelry Shopping Service?; Why Would Someone Need a Jewelry Shopping Service?; Popular Jewelry Shopping Services to Offer Your Clients

What is a Gift Service? -
General Success Tips for a Popular Gift Service; Gift-Giving Needs of Businesses and Organizations; Promoting Your Business Gift Service; Organizing Your Business Gift Accounts; Packaging Business Gifts; Getting Paid by Your Business Gift Clients; A HOT Market Niche Tip!; How I Stumbled Across the Jewelry Gift and Shopping Service Niche

How to Operate a Profitable
Jewelry Gift and Shopping Service

Know What Your Clients Want -
Keep Track of Your Clients' Preferences, Needs, and Purchases; Information that Helps You Serve Your Clients Better; Recording Each Client's Purchases

The Importance of Customizing and Personalizing
for this Market -
Although I won't reveal them here, this chapter has 11 pages of detailed tips on ways you can provide the personalized, custom products and services that will make your jewelry gift and shopping service a success

A Clever Profitability Strategy for Your Jewelry Gift and Shopping Service -
Again, I can't say anything about it here! But in this chapter I describe an important strategy that will increase your profits. I also give an example of it from my own business, and detail why it's so profitable

How to Tailor Your Jewelry Gift and Shopping Service to Your Local Market -
How to determine the best products, services, and prices for maximum success in the area where you live

(Secret Tip for Extra Jewelry Sales from Your Gift Service Clients) -
A little-known gift service you can offer to your clients that can result in a tremendous amount of extra jewelry sales for you

How to Work with Your Clients
for Best Results

Scheduling Your Private Jewelry Showings and Consultations -
Why Private Jewelry Showings Are Easy to Schedule; Setting Appointments for Private Showings and Consultations; How to Keep Potential Jewelry Showings from Slipping Away; The Key to Adding More Private Jewelry Showings and More Regular Clients; Scheduling Jewelry Showings for Various Types of Customers; Be Creative About Scheduling Private Showings and Trunk Shows

Fitting Your Jewelry Gift and Shopping Service Neatly into Your Life -
This chapter contains dozens of tips and examples from my own business, of easy ways to fit your clients in around the rest of your life, while provide outstanding services for them at the same time

Organizing Your Jewelry Gift and Shopping Service -
How to Set Up Your Client Record-Keeping System; Recommendations for Your Calendar System; Document Holder; Mileage Log; Your Phone

Setting Up Your Jewelry for Easy, Professional Private Showings -
A simple, inexpensive jewelry display and storage system that's ready to go and show at a moment's notice

How to Get Clients for Your Jewelry Gift and Shopping Service
(This section of the book contains 46 pages of strategies, tips, and secrets for getting clients who are VERY willing and able to buy from you again and again):

(Secrets for Marketing Your Jewelry Gift and Shopping Service - for Free or Very Low Cost) -
Power strategies for crafting your personal marketing plan, where to find clients who can easily afford to buy products and services that are not necessities, private clients who need your gift service, business gift clients who will keep you busy year-round, and tons more ways to market, promote, get referrals, and more - including how to get started if you've never sold your handcrafted jewelry before

Your Website: an Effective Online Brochure for Your Jewelry Gift and Shopping Service -
Includes what to put on your website; how to blog to keep people interested in your products and services; and how to harness the power of "local search" to attract new clients

Create Effective Marketing Materials -
What to include on your business cards, brochures, postcards, press releases, email newsletter, and more

Branching Out: Other Ways to Profit from Your Jewelry Gift and Shopping Service -
Innovative ideas for profitable products and services you can add on to your shopping service

I've been selling jewelry at craft shows, art fairs, and shops on consignment since 2000. Rena's book has given me some innovative ideas for other opportunities that require less cash outlay and time, with more flexibility and potential for profit.

Capitalizing on providing a service is a new approach that makes sense...I've done a few business-to-business transactions and one-on-one consultations, and I'm really anxious to actively pursue Rena's ideas and incorporate them into my business plan!

Secrets of a Handcrafted Jewelry Shopping Service is a must for anyone who wants to break out of the craft show routine, or wants to seriously expand their jewelry business horizons. There are so many tips and ideas - you'll be sure to find many that will work for your individual situation!

Thanks Rena, for providing such a comprehensive look at developing a jewelry business "outside the box". I'm looking forward to relaying how successful your ideas are for me!!!
Lynn Kvigne
Publisher, Beading Help Web
C-My Designs

BONUS:
You'll also receive these
bonus resources
that are essential to your success:
Sample Forms for Your
Jewelry Gift and Shopping Service

The more you can personalize the products and services you provide to your clients, the more successful your jewelry gift and shopping service will be.

And the best way to do that is to keep track of each client's needs, wants, and purchases.

These forms are a fast and easy way to record and keep this information that's the backbone of your jewelry gift and shopping service.

You can use these handy sample forms by photocopying them and using them as-is, or by using them as a springboard for creating your own custom client information records.

You'll Get These Sample Forms:

Client's Personal Jewelry Preferences and Needs
The purpose of gathering this information is to learn as much as possible about each of your clients, and what they want that you can provide for them. What type of earwires do they prefer? What color of metal? This 2-page form includes 25 questions that help you pinpoint exactly what your customer is most likely to buy.

Jewelry the Client Has Purchased for Herself / Himself
It's amazing how often you refer back to your data on your clients' previous purchases - and you'll be glad to have that information easily accessible on this form.

Jewelry Gifts the Client Has Purchased for Each Gift Recipient
Make more sales by knowing who receives gifts from your client, what they've already received, how much was spent, etc.
For your convenience,
all of these Bonus sample forms
are included at the end of the book.

Unlock the secrets
to your own profitable
handcrafted jewelry shopping service

. . . for just $29.

This book is overflowing with proven strategies, tips, examples, and years of experience that you won't find anywhere else.

You can access "Secrets of a Handcrafted Jewelry Shopping Service" for only $29 - about the same price you'd pay for a couple strands of beads.

If all you do after reading this book is sell one or two extra pieces of jewelry, you will get your money's worth.

But I'm sure the information in this book will do a lot more than that for you.

I believe it will give you a whole new perspective on ways to sell your jewelry - and inspire an innovative new plan for profiting from your handcrafted jewelry business.